8. Communication and Promotion

Good communication is essential for effective operation of the business. In an ever-changing workplace effective communication is critical both to inform and motivate personnel. Good communication is more than telling - it should be an interactive process of "giving and getting understanding". Promotion campaigns and varied communication channels should be used to promote improvements in a fresh and interesting way. Management and group meetings should be focused on key issues and co-ordinated to ensure important information is filtered up and cascaded down effectively. Joint committees / councils are often legislative requirements to ensure HSE communication takes place. Coaching is also a good communication technique to promote desired work behaviour. Exceptional group and individual performance should be identified and widely communicated to reinforce correct behaviour. Finally, many organisations also extend their communication activities or strategy to an away-from-work context.

Communication and Promotion explained by Bushra Ramzan from DNV GL UK